[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.juli.sk\/predajne-praktiky-a-obchodny-marketing-vieme-aspon-ciastocne-rozoznat-kedy-ide-o-manipulaciu\/#Article","mainEntityOfPage":"https:\/\/www.juli.sk\/predajne-praktiky-a-obchodny-marketing-vieme-aspon-ciastocne-rozoznat-kedy-ide-o-manipulaciu\/","headline":"Predajn\u00e9 praktiky a obchodn\u00fd marketing. Vieme aspo\u0148 \u010diasto\u010dne rozozna\u0165 kedy ide o manipul\u00e1ciu?","name":"Predajn\u00e9 praktiky a obchodn\u00fd marketing. Vieme aspo\u0148 \u010diasto\u010dne rozozna\u0165 kedy ide o manipul\u00e1ciu?","description":"Ka\u017ed\u00fd z n\u00e1s potrebuje nakupova\u0165, \u010di u\u017e v kamennom obchode alebo cez internet. A tak sa vystavujeme p\u00f4sobeniu r\u00f4znych prakt\u00edk marketingu, neraz aj manipulat\u00edvnych \u010di dokonca zak\u00e1zan\u00fdch. Be\u017ene po\u017e\u00edvan\u00fdm sp\u00f4sobom je umiestnenie drah\u0161ieho a v\u00fdpredajov\u00e9ho tovaru do takzvan\u00fdch atrakt\u00edvnych z\u00f3n. Z h\u013eadiska plochy predajne s\u00fa to napr\u00edklad uli\u010dky medzi reg\u00e1lmi a miesta pri pokladniach. Pri […]","datePublished":"2017-06-28","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.juli.sk\/author\/#Person","name":"","url":"https:\/\/www.juli.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"juli.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.juli.sk\/wp-content\/uploads\/img_a282142_w2024_t1503942247.jpg","url":"https:\/\/www.juli.sk\/wp-content\/uploads\/img_a282142_w2024_t1503942247.jpg","height":0,"width":0},"url":"https:\/\/www.juli.sk\/predajne-praktiky-a-obchodny-marketing-vieme-aspon-ciastocne-rozoznat-kedy-ide-o-manipulaciu\/","wordCount":496,"articleBody":"Ka\u017ed\u00fd z n\u00e1s potrebuje nakupova\u0165, \u010di u\u017e v kamennom obchode alebo cez internet. A tak sa vystavujeme p\u00f4sobeniu r\u00f4znych prakt\u00edk marketingu, neraz aj manipulat\u00edvnych \u010di dokonca zak\u00e1zan\u00fdch. Be\u017ene po\u017e\u00edvan\u00fdm sp\u00f4sobom je umiestnenie drah\u0161ieho a v\u00fdpredajov\u00e9ho tovaru do takzvan\u00fdch atrakt\u00edvnych z\u00f3n. Z h\u013eadiska plochy predajne s\u00fa to napr\u00edklad uli\u010dky medzi reg\u00e1lmi a miesta pri pokladniach. Pri pokladniach sa umiest\u0148uj\u00fa produkty impulz\u00edvnych n\u00e1kupov ako \u017euva\u010dky, baterky, holiace stroj\u010deky, cukr\u00edky. Pozn\u00e1me to sami, \u017ee ke\u010f stoj\u00edme u pokladne neraz si prihod\u00edme do ko\u0161\u00edka p\u00e1r vec\u00ed. Atrakt\u00edvnou z\u00f3nou je tie\u017e priestor v reg\u00e1loch zhruba vo v\u00fd\u0161ke o\u010d\u00ed. Hluch\u00fdmi z\u00f3namis\u00fa miesta celkom hore, \u010di dole alebo na za\u010diatkoch reg\u00e1lov. Tam sa umiest\u0148uje tvar, pre ktor\u00fd sa z\u00e1kazn\u00edk rozhoduje u\u017e pred vstupom do predajne, \u010di\u017ee z\u00e1kladn\u00e9 potraviny. V mnoh\u00fdch predajniach je tovar rozmiestnen\u00fd v takzvanom dlhom n\u00e1kupnom okruhu. Ide o to previes\u0165 z\u00e1kazn\u00edka celou plochou predajne, aby pre\u0161iel aj okolo tovaru, ktor\u00fd nepl\u00e1noval kupova\u0165.70 \u2013 90% n\u00e1kupn\u00fdch rozhodnut\u00ed je realizovan\u00fdch z\u00e1kazn\u00edkom priamo v predajn\u00fdch miestach.Pri rozhodovan\u00edtoho, \u010do nak\u00fapime, p\u00f4sobia na\u0161e em\u00f3cie, a na ne s\u00fa zameran\u00e9 \u010fal\u0161ie praktiky. Akcia. Tovar navy\u0161e zadarmo. V\u00e4\u010d\u0161ie obsahy \u010di viac kusov.   Cedu\u013eky s ozna\u010den\u00edm akcia s\u00fa v\u00fdrazne odl\u00ed\u0161en\u00e9, najviac asi \u010dervenou farbou. Upozornenia na z\u013eavnen\u00fd tovar, alebo v\u00fdrobky, kde sa d\u00e1 za t\u00fa ist\u00fa cenu k\u00fapi\u0165 viac. Nekalou praktikou je sp\u00f4sob, kde sa p\u00f4vodn\u00e1, neakciov\u00e1 cena nav\u00fd\u0161i a akciov\u00e1 cena tak ostane aspo\u0148 pribli\u017ene na p\u00f4vodnej hodnote. Mali by sme vedie\u0165 \u017ee toto je zak\u00e1zan\u00e9. Vytvorenie \u010dasovej tiesne u z\u00e1kazn\u00edka  Tu spad\u00e1 ozna\u010denie napr\u00edklad Akcia u\u017e len dva dni, alebo Obmedzen\u00e9 mno\u017estvo v\u00fdrobkov v akcii a ja sem zara\u010fujem aj oznam Limitovan\u00e1 ed\u00edcia. Strach, pocit \u017ee mi nie\u010do v\u00fdhodn\u00e9 ujde, vedie neraz k nerozmyslen\u00e9mu n\u00e1kupu vec\u00ed, ktor\u00e9 v\u00f4bec nepotrebujeme, alebo n\u00e1kupu v\u00e4\u010d\u0161ieho mno\u017estva, ktor\u00e9 je zbyto\u010dn\u00e9. R\u00f4zna gram\u00e1\u017e podobn\u00fdch v\u00fdrobkov  Sta\u010d\u00ed spomen\u00fa\u0165 napr\u00edklad margar\u00ednov\u00e9 maslo, kde ved\u013ea seba s\u00fa umiestnen\u00e9 v\u00fdrobky 500g a 400g. \u010clovek ktor\u00fd sa d\u00edva na cenu, m\u00f4\u017ee by\u0165 \u010diasto\u010dne pom\u00fdlen\u00fd a k\u00fapi si vlastne drah\u0161\u00ed v\u00fdrobok v podobnej kvalite. Nu\u017e, nie je asi mo\u017en\u00e9 vymenova\u0165 tu v\u0161etky sp\u00f4soby vpl\u00fdvania na z\u00e1kazn\u00edkov, patr\u00ed sem aj atmosf\u00e9ra predajne, farby, hudba a teplota. Tak\u017ee zdrav\u00fd sedliacky rozum do hrsti, a nech n\u00e1m n\u00e1kupy p\u00f4sobia nielen rados\u0165 a pote\u0161enie, ale aj vedomie, \u017ee sme sa nenechali tak trochu zmanipulova\u0165 pod\u013ea priania predajcu.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Predajn\u00e9 praktiky a obchodn\u00fd marketing. Vieme aspo\u0148 \u010diasto\u010dne rozozna\u0165 kedy ide o manipul\u00e1ciu?","item":"https:\/\/www.juli.sk\/predajne-praktiky-a-obchodny-marketing-vieme-aspon-ciastocne-rozoznat-kedy-ide-o-manipulaciu\/#breadcrumbitem"}]}]