[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.juli.sk\/ako-funguje-ekonomika-filmoveho-priemyslu\/#Article","mainEntityOfPage":"https:\/\/www.juli.sk\/ako-funguje-ekonomika-filmoveho-priemyslu\/","headline":"Ako funguje ekonomika filmov\u00e9ho priemyslu","name":"Ako funguje ekonomika filmov\u00e9ho priemyslu","description":"Model dne\u0161n\u00e9ho americk\u00e9ho modelu filmov\u00e9ho priemyslu vznikol v sedemdesiatych rokoch 20. storo\u010dia ako odpove\u010f mladej gener\u00e1cie na star\u00fa stagnuj\u00facu gener\u00e1ciu tvorcov filmovej z\u00e1bavy. Men\u00e1 ako Spielberg, Lucas a Scorsese ovl\u00e1dli filmov\u00e9 pl\u00e1tno a spolu s nov\u00fdmi n\u00e1metmi, nov\u00fdmi tv\u00e1rami, priniesli aj nov\u00fd model toho ako Hollywood dok\u00e1zal zar\u00e1ba\u0165 peniaze. \u00a0 Nov\u00fd Hollywood \u00a0 Pred pr\u00edchodom […]","datePublished":"2019-11-18","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.juli.sk\/author\/#Person","name":"","url":"https:\/\/www.juli.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"juli.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.juli.sk\/wp-content\/uploads\/img_a301063_w16581_t1558536121.jpg","url":"https:\/\/www.juli.sk\/wp-content\/uploads\/img_a301063_w16581_t1558536121.jpg","height":0,"width":0},"url":"https:\/\/www.juli.sk\/ako-funguje-ekonomika-filmoveho-priemyslu\/","wordCount":412,"articleBody":"Model dne\u0161n\u00e9ho americk\u00e9ho modelu filmov\u00e9ho priemyslu vznikol v sedemdesiatych rokoch 20. storo\u010dia ako odpove\u010f mladej gener\u00e1cie na star\u00fa stagnuj\u00facu gener\u00e1ciu tvorcov filmovej z\u00e1bavy. Men\u00e1 ako Spielberg, Lucas a Scorsese ovl\u00e1dli filmov\u00e9 pl\u00e1tno a spolu s nov\u00fdmi n\u00e1metmi, nov\u00fdmi tv\u00e1rami, priniesli aj nov\u00fd model toho ako Hollywood dok\u00e1zal zar\u00e1ba\u0165 peniaze.\u00a0Nov\u00fd Hollywood\u00a0Pred pr\u00edchodom tejto novej gener\u00e1cie, ktorej model trv\u00e1 v podstate doteraz bola star\u00e1 gener\u00e1cia vystaven\u00e1 probl\u00e9mu konkurencie telev\u00edzie. V skratke, stra\u0161ne ve\u013ea \u013eud\u00ed prestalo chodi\u0165 do kina a namiesto toho sedela doma pred telev\u00edziou. Nastala stagn\u00e1cia a nov\u00e1 gener\u00e1cia potrebovala nejak\u00fdm sp\u00f4sobom zarobi\u0165. Tu sa dost\u00e1vame ku dvom z\u00e1kladn\u00fdm pojmom modernej americkej kinematografie… Blockbuster a franchise.\u00a0\u010ce\u013euste, Star Wars, Indiana Jones… V\u0161etko s\u00fa to filmy, ktor\u00e9 s\u00fa blockbustery, alebo po na\u0161om – trh\u00e1ky. Tieto filmy maj\u00fa priemery najm\u00e4 po\u010das leta, kedy \u013eudia id\u00fa do kina, s\u00fa postaven\u00e9 na ve\u013ekoleposti a maj\u00fa cie\u013e poskytn\u00fa\u0165 z\u00e1bavu, ktor\u00e1 by v telev\u00edzore nevynikla, ale na ve\u013ekom pl\u00e1tne je ako stvoren\u00e1. Tento princ\u00edp, s\u00fastredenia na jeden, obrovsk\u00fd projekt, ktor\u00fd sa vyzna\u010duje najm\u00e4 t\u00fdm, \u017ee ma v\u017edy pokra\u010dovanie je z\u00e1klad trh\u00e1ku. \u010eal\u0161\u00ed pojem je franchise, \u010do zahr\u0148uje predpoklad, \u017ee okolo filmu existuje ve\u013ea atrakci\u00ed, ktor\u00e9 sa daj\u00fa preda\u0165. Tri\u010dk\u00e1, taniere, dar\u010dekov\u00e9 predmety, repliky rekviz\u00edt, klob\u00faky, hra\u010dky, n\u00e1lepky, knihy, \u010dasopisy… To v\u0161etko sa v kone\u010dnom d\u00f4sledku vysklad\u00e1 na enormn\u00fd z\u00e1robok. Z\u00e1kladom je, \u017ee ka\u017ed\u00fd film operuje ako nez\u00e1visl\u00e1 zna\u010dka, ktor\u00e1 sa d\u00e1 preda\u0165.\u00a0Model, ktor\u00fd vydr\u017eal dodnes\u00a0Ak si vezmeme dne\u0161ok a pr\u00edklad Avengers, tak vid\u00edme ako sa tento model rozvinul do neskuto\u010dn\u00fdch rozmerov. Ak bol predt\u00fdm z\u00e1kladom franchise zhluk 4-5 filmov, tak Marvel to dotiahol do vy\u0161e dvadsiatky filmov, ktor\u00e9 s\u00fa podporovan\u00e9 komiksami a mili\u00f3nmi \u010fal\u0161\u00edch doplnkov\u00fdch vec\u00ed, ktor\u00e9 \u0161t\u00fadio m\u00f4\u017ee pred\u00e1va\u0165. Treba sa zamera\u0165 aj na dramaturgiu, kedy desiatky post\u00e1v a ich dejov\u00e9 l\u00ednie s\u00fa poprep\u00e1jane v dvadsiatich filmov, tak\u017ee je ist\u00e9, \u017ee si tento film nenech\u00e1te ujs\u0165. A to dokazuj\u00fa aj z\u00e1robky, ke\u010f\u017ee marvelovsk\u00e1 s\u00e1ga je naj\u00faspe\u0161nej\u0161ia s\u00e1ga v\u0161etk\u00fdch \u010dias.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako funguje ekonomika filmov\u00e9ho priemyslu","item":"https:\/\/www.juli.sk\/ako-funguje-ekonomika-filmoveho-priemyslu\/#breadcrumbitem"}]}]